Liza Koshy : From Vine Star to Multimedia Mogul

Early Life & Roots

Born Elizabeth Shaila Koshy on March 31, 1996, in Houston, Texas, she was raised in a culturally rich household as the youngest of three girls. Her father, Jose, hailing from Kerala, India, worked in petroleum, while her mother, Jean, of German-American heritage, taught yoga. From a young age, Liza immersed herself in bilingual education, becoming fluent in Spanish alongside English. She attended Lamar High School, where she joined an elite dance team famed for championship wins. After graduating in 2014, she briefly pursued business marketing at the University of Houston before leaving in 2015 to chase creative dreams in Los Angeles.

Rise to Fame on Vine & YouTube

Liza launched her online presence in 2013, posting comedic six-second clips under the playful alias “Lizzza.” With her over-the-top facial expressions and hilarious characters, she quickly amassed 7 million Vine followers. When Vine folded in 2017, millions of die-hard fans migrated with her to YouTube. By 2017 she became the fastest YouTuber to reach 10 million subscribers, and today her main channel boasts around 18 million subscribers, with over 2 billion views across her content—ranging from sketches to interviews with public figures.

Transition to Traditional Media

Expanding beyond digital clips, Liza successfully pivoted into television and film:

On Hulu, she starred as Violet Adams in the horror‑comedy series Freakish (2016–17).
She made her feature film debut in Tyler Perry’s Boo! A Madea Halloween (2016).
She headlined the YouTube Premium sitcom Liza on Demand (2018–2020), playing a gig-worker navigating chaotic service jobs. She served as co-executive producer, highlighting creative control and business savvy.
Her voice roles include parts in Crow: The Legend, My Little Pony: A New Generation, Transformers: Rise of the Beasts, Ruby Gillman, Teenage Kraken, and Good Burger 2.
In 2019, she guest-starred in the dance comedy Work It.

On the hosting front, Liza has delivered high-energy charm to broad audiences:

She took over as co-host of MTV’s Total Request Live (2017–18).
She led the reboot of Nickelodeon’s messy game show Double Dare (2018–19), even covering Golden Globes preshows that hit record 2.7 million live viewers on Twitter.
She fronted the Quibi dance show Floored before the platform shuttered.

Business Ventures & Brand Activism

Liza’s talents extend to branding and entrepreneurship:

She partnered with The Giving Keys to launch a jewelry line aiding the homeless.
She became the first brand ambassador for C’est Moi skincare and cosmetics.
In early 2025, she introduced herself as “Chief Super Officer” for Supergoop!, launching “SuperShades”—the sunscreen-dispensing sunglasses that lit up Instagram and Coachella.
She’s done high-visibility campaigns for Beats Electronics and Beyond Meat, and has earned mainstream brand approval through her sparkling engagement rates.

Awards & Recognition

Her charm and cross-platform success have not gone unnoticed:

Multiple Streamy Awards, Teen Choice and Kids’ Choice nominations.
Emmy nomination for her hosting work.
Honored as one of Forbes’ 30 Under 30 in Hollywood & Entertainment in 2019.
Named by Time as one of the “25 Most Influential People on the Internet” and included in Time 100 Next.
Teen Vogue and Hollywood Reporter have spotlighted her as an essential millennial.

Net Worth & Revenue Streams 📈

Today, Liza Koshy’s net worth stands at approximately $6 million. Her wealth has grown from a smart blend of ventures:

Digital platforms: YouTube ad revenue, TikTok reels, and high-paying brand partnerships (Instagram, TikTok, YouTube).
Acting: Film and TV roles that pay beyond typical digital creator rates.
Hosting & Production: Fees from MTV, Nickelodeon, Golden Globes preshows, and self-produced content.
Endorsements and collaborations: Apparel, beauty, skincare, jewelry, electronics, and plant‑based food promotions.
Merch and creative design efforts: Including sustainable jewelry and accessory tie-ins.

Her estimated earnings run from $1.7 million to $2.3 million annually, including up to $220,000 monthly from brand deals and platform earnings alone.

Personal Style & Persona

At about 5′1″, Liza brings a big presence to every role—whether in front of the camera or during red‑carpet moments. She’s candid about mental health, self‑care, anxiety, and internet trolling—a level of openness reflected in her Vogue “73 Questions” interview and her collaborations for causes like Michelle Obama’s Girls Opportunity Alliance in Vietnam. Off-screen, she’s known for love of fake plants, hot sauce, and late‑night snack binging, paired with goofy pride in her alter egos—Jet Packinski, Helga, Carlos.

Quick Facts

Full Name: Elizabeth Shaila Koshy
Born: March 31, 1996 (Aries)
Heritage: Indian (Malayali) father, German-American mother
Education: Bilingual school, Lamar High – briefly attended University of Houston
Relationship: Previously dated fellow creator David Dobrik (2015–18); currently single
Languages: English, Spanish fluently
Height: ~5′1″
Distinctive Traits: Known for physical comedy, gleeful facial expressions, alter egos, and pun‑filled humor

The Liza Effect: What Makes Her Shine

What truly sets Liza Koshy apart is her rare versatility—she’s not just a viral creator, but a host, actress, entrepreneur, and activist rolled into one dynamic package. She combines the spontaneity of social content with strong business instincts: producing, developing IP, signing brand deals, and maintaining a voice on social platforms—while spotlighting mental health, social impact, and cultural representation through her storytelling.

At just 29, her path suggests even bigger moves ahead: with upcoming films like Summer of 69 and The Naked Gun, along with more creative campaigns and potential production ventures, Liza continues to build not only a career—but an empire. And as she once told Vogue, her mission remains clear: “making content to make people feel content.”

In sum, Liza Koshy isn’t just another influencer—she’s proof that a small‑town girl with big ideas can scale social media and Hollywood, all while staying funny, grounded, and purposeful.